Action for Children's Television
Action for Children's Television
Peggy Charren Photo courtesy of Peggy Charren
A “grassroots” activist group, Action for Children’s Television (ACT) was founded by Peggy Charren and a group of “housewives and mothers” in her home in Newton, Massachusetts, in 1968. The members of ACT were initially concerned with the lack of quality television programming offered to children. In 1970 ACT petitioned the Federal Communications Com- mission (FCC), asking that television stations be re- quired to provide more programming for the child viewer. In that year the organization also received its first funding from the John and Mary R. Markle Foun- dation. ACT later received funding from the Ford and Carnegie Foundations as well, grants that allowed the group to expand from volunteers to between 12 and 15 staff members at the height of its activity.
Bio
ACT was not generally viewed as a radical or right-wing group advocating censorship. According to Charren, “too many people who worry about children’s media want to do it in. ACT was violently opposed to censorship.” Partially due to this attitude, the group was able to gain support from members of the public and from many politicians.
ACT also became concerned with issues of advertising within children’s programming. Of particular concern was their finding that one-third of all commercials aimed at children were for vitamins. Partially due to their efforts, the FCC enacted rules pertaining to pro- gram-length commercials, host selling, and the placement of separation devices between commercials and children’s programming.
ACT was responsible for many cases brought before the courts involving the FCC and its policies concerning children’s television. These cases include a major case in media law, Action for Children’s Television, et al. v. Federal Communications Commission and the United States of America (821. F. 2d 741. D.C. Cir. 1987).
One of the major successes of ACT was the passage of the Children’s Television Act of 1990. Shortly after the passage of this act, Charren announced the closing of Action for Children’s Television, suggesting that it was now up to individual citizens’ groups to police the airwaves. In recent years Charren, a strong supporter of the First Amendment, has fought against FCC regulations limiting “safe harbor” hours; she has also lobbied for government regulation of digital broadcasting to ensure that digital TV serves and protects the interests of children.