Front Page Challenge

Front Page Challenge

Canadian Panel Quiz/Public-Affairs Program

Front Page Challenge, television's longest continuously running panel show, was one of the most familiar landmarks on the Canadian broadcasting landscape. During much of its 38-season run on the Canadian Broadcasting Corporation (CBC), from 1957 to 1995, it was among Canadian television's most popular programs, regularly drawing average audiences of l to 2 million in the small Canadian market; toward the end, ​​however, viewership dropped, numbering about 500,000 in the show's final season. A book was published in 1982 to mark the show's 25th anniversary.

Front Page Challenge.

Photo courtesy of CBC Television

Bio

Front Page Challenge was first born as a summer fill­ in show; at the time, it was one of many quiz shows on the air, a genre popular because of the low production costs involved, and Front Page Challenge was in fact named after a U.S. quiz favorite of the time, The $64,000 Challenge. A half-hour program, Front Page Challenge featured four panelists, usually well-known journalists, who would ask yes-or-no questions in an attempt to correctly identify a mystery challenger connected to a front­ page news item, as well as the news item itself. After the panelists had guessed correctly-or been stumped-they would proceed to interview the challenger.

     Equal parts quiz show and current affairs panel, Front Page Challenge's hybridization of televisual genres drew in not only audience members attracted by the entertainment value of the quiz show format but also viewers who were curious about who the week's mystery challengers would be eager to hear them interviewed by Front Page Challenge's panel of crack journalists. Long before current affairs programs like CBC News­ world or all-news channels such as CNN began to offer similar fare, Front Page Challenge provided Canadians with a humane look at the newsmakers they read about in their morning papers. Over the years, some of the show's guests included figures as diverse as Indira Gandhi, saying she would never go into politics; Eleanor Roosevelt; hockey player Gordie Howe; Tony Bennett; and Errol Flynn, along with Mary Pickford, a Canadian and one of cinema's first stars. Walter Cronkite even announced his new job as CBS anchor on the program.

     As a television program noted for its attention to the newspaper, Front Page Challenge panelists were almost exclusively eminent Canadian newspaper workers. For most of the show's run, well-known reporter Gordon Sinclair and journalist-writer Pierre Berton joined actress Toby Robins to form the panel, with a guest panelist making a fourth, and Fred Davis hosting the show. Broadcaster Betty Kennedy replaced Robins in 1961, and upon Gordon Sinclair's death in 1984, he was replaced by author and columnist Alan Fothering­ ham. Another prominent reporter, Jack Webster, was added as a permanent fourth panelist in 1990.

     That Front Page Challenge pointed not to the everyday world, but to other points within the media universe-the television program's very name evokes the newspaper-is significant as more than a sign of the times. By building a show in which competence in recalling newspaper headlines is the most important attribute, Front Page Challenge helped reinforce the social importance attached to what is reported in the media. The show's use of the newspaper as a frame of reference for significant events had the effect of perpetuating the idea that news happens in the real world, and that the media simply reflect these goings-on. As much research has shown, however, what we read in the newspaper is as much the result of the institutionalized conditions of newspaper reporting as it is of what goes on "out there"-the news is constructed by the media. Front Page Challenge, then, was an early example of the proliferation of television programs that recycle media content as news-Entertainment Tonight is perhaps the best-known example-and demonstrates how this type of programming tends, among other things, to contribute to the "aura" of media, in which the media world comes to stand in for the lived world.

     As the product of the quiz show genre popular in the 1950s and 1960s, Front Page Challenge stood both within and outside of that television format, and thus provided a unique vantage point from which to look at the quiz or game show. Whereas the game show is characterized by its catapulting unknown, everyday individuals from the private sphere into the public sphere of television-providing home viewers with an easy locus of identification-Front Page Challenge featured only well­ known public figures or newsmakers. Indeed, the only way an ordinary viewer might hope to participate in the program, other than becoming involved in a news event, was by successfully writing to Front Page Challenge and suggesting a front-page story to be used. Unlike other game or quiz shows, there was little competition-the panel worked together as a team-and almost no prizes to be won. Even the home viewers themselves were positioned in an unorthodox way on Front Page Challenge: whereas in other game shows the viewer plays along with the contestants, often shouting out the answer in her or his living room before it emerges from the television speaker, the Front Page Challenge viewer was actually able to see the mystery challenger, who stood behind the panelists, hidden from their eyes, but in full view of the camera.

     Eliminating the elements of the quiz show genre seen as crass or vulgar helped to provide Front Page Challenge with an air of legitimacy and respectability that the straight quiz show did not enjoy; the show's evocation of the newspaper's seriousness, its panelists, and its location on the state broadcasting network marked it as a "quality" television program. This controlled distance from what was seen as "American mass culture" helped distance it considerably from the quiz show scandals that plagued U.S. broadcasting in the 1960s-including The $64,000 Challenge.

     When Front Page Challenge was taken off the air in 1995, a move emblematic of major restructuring at the CBC, it signaled the end of an era in Canadian television broadcasting. The program's mixing of quiz show and public affairs, its lending of journalistic credence to the game show genre, and the interest with which audiences tuned in to hear and watch newsmakers of the day all exemplified television's ability to convey the humane qualities and attributes of those who were in the news.

See Also

Series Info

  • Win Berron, Fred Davis

  • Toby Robbins, Alex Barris, Gordon Sinclair, Betty Kennedy, Pierre Berton, Alan Fotheringham, Jack Webster

  • Harvey Hart, James Guthro, Andrew Crossan, Don Brown, and others

  • CBC

    1957-95 Weekly half-hour

Previous
Previous

Friends

Next
Next

Frontline