Sponsored throughout its history by the Firestone Tire and Rubber Company, The Voice of Firestone began as a radio offering in December 1928 and transferred to television as an NBC simulcast on September 5, 1949. Long on musical value but often short on television production value, the show was faulted occasionally for its somewhat stilted visual style, its pretentious nature, and its garish costume choices. In time, however, the series drew critical praise and a consistent audience of 2 million to 3 million people per broadcast.

     Notwithstanding its "small" viewership, the Fire­ stone series vigorously maintained its classical/semi-classical format, adding only an occasional popular music broadcast with stars from Broadway, night clubs, or the recording industry, as well as an occasional theme show developed around various topics of interest, such as 4-H clubs, highway safety, or the United Nations. The program attracted the great performers of the day for nominal fees, with Rise Stevens setting the record for most program appearances at 47. In his Los Angeles Times feature of November 1, 1992, Walter Price observed that the Metropolitan Opera star "had the face, figure, and uncanny sense of the camera to tower above the others in effect."

     In 1954 The Voice of Firestone's audience size became a major issue. Citing low ratings and the negative effect of those ratings on other programs scheduled around it, NBC demanded a time change. Historically, the show had been broadcast in a Mon­day, 8:30-9:00 P.M., prime-time period. As an alternative, NBC officials suggested leaving the Monday evening radio program in its established time but moving the television version to Sunday at 5:30 P.M., or to an earlier or later slot on Monday. Firestone officials, considering the millions of dollars their company had spent for air time and talent fees over the previous 26 years, refused to budge.

     Determined to lure viewers away from Arthur Godfrey's Talent Scouts, CBS's highly rated competition for the time period, NBC exercised control of its schedule and canceled both the radio and television versions of The Voice of Firestone, effective June 7, 1954. The following week, the simulcast reappeared on ABC in its traditional day and time, where it remained until June 1957. In that month, the radio por­tion was dropped, but after a summer hiatus the television  show returned on Monday evenings at 9:00 P.M. In June  1959, despite  more  popular  music  in its format, poor ratings again forced the show's cancellation, it being replaced by the short-lived detective series Bourbon Street Beat.

     Amid numerous critical outbursts, threats of Federal Communications Commission action, and a joint resolution by the National Education Association and National Congress of Parents and Teachers lamenting its cancellation, all three networks offered Voice of Firestone fringe time slots, which the Firestone Company rejected. ABC officials indicated that the  series was simply the victim of the greater attention paid to television ratings. In radio, critics pointed  out,  audience delivery to program adjacencies was never considered as important as  it  was  in  television,  and concert music programs in prime time were regarded as too weak to hold ratings through the evening schedule. Condemning the loss of the Firestone program, Norman Cousins wrote in his May 9, 1959, Saturday Review editorial that stations were now pursuing a policy designed to eliminate high-quality programs "even if sponsors are willing to pay for them."  Cousins decried the fact that station managers measured program weakness through ratings, and  a '"weak spot' in the evening programming ... must not be allowed to affect the big winners."

     The Voice of Firestone was brought back to ABC on Sunday evenings, 10:00-10:30 P.M., in September 1962. However, despite numerous commendations, positive critical reviews, and a star-studded rotation of musical conductors and performers, the audience remained at 2.5 million people. The Voice of Firestone left the air for its third and final time in June 1963. With its passing, the American public lost an alternative form of entertainment whose long heritage was one of quality, good taste, and integrity.