The Original Amateur Hour
The Original Amateur Hour
U.S. Amateur Talent, Performance, and Variety Contest
The Original Amateur Hour was first heard on New York radio in 1934 as Major Bowes’ Original Amateur Hour. The following year it was programmed on CBS Radio, where it remained until 1946 when Major Bowes, the program’s creator and host, died. Two years later, the program was revived on ABC Radio and on DuMont Television, hosted in both media by Ted Mack, a talent scout and director of the series under Bowes. The radio and television programs were originally sponsored by Old Gold Cigarettes, represented on television by the famous dancing cigarette box. During its first season, Original Amateur Hour was a ratings sensation, and although it never equaled its initial success, its longevity is testament to its ability to attract a consistently profitable audience share.
Bio
Original Amateur Hour lasted on radio until 1952 and on television until 1970. The television version was ultimately broadcast over all four major networks during its long run, eventually settling in as a Sunday afternoon CBS feature during its final decade of production.
The format of the program remained virtually unchanged from its premiere in early network radio. The show was essentially an amateur talent contest, the nonprofessional status of contestants thus distinguishing Original Amateur Hour from Arthur Godfrey’s Talent Scouts, which also ran during the late 1940s and early 1950s. Contestants traveled to New York’s Radio City from all parts of the United States to sing, dance, play music, and participate in various forms of novelty entertainment. Those who passed an initial screening were invited to compete on the program. Winners were determined by viewers who voted via letters and phone calls, and winning contestants returned to compete against a crop of new talent on the next program. Between amateur acts, Mack conducted rambling interviews and shared corny jokes with contestants. Contestants who won three times earned cash prizes, scholarships, or parts in a traveling stage show associated with the program. In 1951 five such shows traveled about the United States.
While most contestants fell back into obscurity following their appearance on the program, others went on to successful professional careers. Stars who first appeared on television’s Original Amateur Hour include ventriloquist Paul Winchell and pop singers Teresa Brewer, Gladys Knight, and Pat Boone.
Original Amateur Hour offered a shot at fame and fortune to thousands of hopeful, would-be professional entertainers. As such, it represented a permeable boundary between everyday viewers and the national entertainment industry. The program’s general appeal, reliable ratings, simple format, and low production costs have inspired many imitators in television, including the Gong Show (which resurrected the notorious rejection gong, not heard since the Major Bowes’s radio broadcasts) and, more recently, Star Search.
See Also
Series Info
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Ted Mack
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Dennis James
Roy Greece
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Ted Mack, Lou Goldberg
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DuMont Television Network January 1948–September 1949
Sunday 7:00–8:00
NBC
October 1949–January 1952Tuesday 10:00–11:00
January 1952–September 1952
Tuesday 10:00–10:45
April 1953–September 1954
Saturday 8:30–9:00
ABC
October 1955–December 1955Sunday 9:30–10:00
January 1956–February 1956
Sunday 9:30–10:30
March 1956–September 1956
Sunday 9:00–10:00
October 1956–March 1957
Sunday 7:30–8:30
April 1957–June 1957
Sunday 9:00–10:00
NBC
July 1957–September 1957Monday 10:00–10:30
September 1957–December 1957
Sunday 7:00–7:30
February 1958–October 1958
Saturday 10:00–10:30
CBS
May 1959–June 1959Friday 8:30–9:00
July 1959–October 1959
Friday 10:30–11:00
ABC
March 1960–September 1960
Monday 10:30–11:00